The following are concepts by which the Sierra Nevada Unit operates. They provide the basis for the decisions and actions of the SNU.
The SNU has always considered the newsletter as our primary communication and promotional effort. In addition, the newsletter is the vehicle by which most SNU business is shared with members and it serves as the official record for SNU business.
Style and Layout - The newsletter is normally a four page document. The SNU logo is in a prominent location, usually the first page along with the name of the unit. The URL for the SNU home, links to the SNU FaceBook page, current rally schedule, current newsletter index and Zephyrs web log are also listed. Logos and information about any sponsors of the newsletter will usually be on the back page.
Content - The content of the newsletter should focus on things related to the SNU, SNU members, Airstreams, and RV and camping topics. The content should be informative and beneficial to the membership. Filler such as jokes and unrelated clip art are not used in the newsletters. The key elements of the newsletter include:
Publication Schedule – The newsletter is published monthly, usually the first week of the month. All content for the newsletter should be submitted within one week after a rally or other SNU activity. The newsletter is usually published and distributed within two weeks after an SNU rally or other activity.
Publication methods - The newsletter is published in electronic form only. It is available in a PDF format on a subscription basis through the SNU website. The use of a subscription system ensures that the email announcing publication and posting of the SNU newsletter is sent to people who want to receive it and have affirmed that by subscribing. This way we are not sending it to a general audience who may not wish to receive such emails or who may prefer snail mail newsletters. This system also enables subscribers to change their email address or unsubscribe at any time they choose.
Distribution – The distribution of the newsletter is via an email announcement to those that have subscribed to the announcement list. Anyone who may be interested, whether or not they are a member of the SNU or WBCCI can subscribe to the announcement list and receive the newsletter. The newsletter is also available to WBCCI, the Region 12 President, and others the SNU deems appropriate.
Recruitment Efforts – Each person referred to the SNU as a potential member is sent a copy of the current newsletter along with other materials as an introduction to the Unit. They are encouraged to subscribe to the newsletter announcement list.
Promotional efforts – Copies of the newsletter are often handed out to Airstreamers SNU members meet in their travels. SNU members have also given copies of the newsletter to Airstream owners they spot in their own community. They are available at any event or activity the SNU may participate in. These include the Airstream dealership open house, rallies, and other community events.
Costs – The newsletter is a benefit of membership in the SNU. Since the newsletter is a volunteer driven effort and the primary means of distribution are via email and the web, costs are kept to a minimum. The SNU does however solicit and has received sponsorship to assist in supporting the costs of the newsletter.
SNU is mindful of copyright and trademark issues. It seeks permission of any contributions to its publications, including articles, photographs, and other documents. When appropriate, credit is given for any contributions and/or the source is provided. It ensures that maps and other materials are open source and to the best of its ability not subject to any copyright issues.
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