Sierra Nevada Airstreams Sierra Nevada Unit home page

Enjoyment of the whispering winds, the zephyrs, the airstreams of the Sierra Nevada and Great Basin areas of the United States in a recreational vehicle.


Written by Region 12 President, Jim Elmlinger. Published in the Region 12 Fall newsletter

Once upon a time (about 3 years ago, actually) there was a Unit in a more or less rural area in Region 12 that was struggling so hard that they were just not sure if they were even going to be around the following year. They were down to just 3 active members and things were looking really bad. So, they got their group of 3 members together to decide what they wanted to do. Well it became clear fairly quickly that none of them really wanted to give up the ol' unit, no way were they going to quit or give up without a good fight. One way or the other, they wanted to go camping and enjoy the great outdoors in their Airstreams. Well that was nice, but things were really bad and just what were they actually going to do about getting and keeping new members. They looked around for a fairy godmother, but one was not readily available. They came to an amazing conclusion; they decided that they were willing to do whatever it took to build their Unit back up, to have rallies rather than luncheons and picnics, and that it would be up to them to make it happen. They also adopted several slogans to help them in their efforts. The first being «Get the Word Out» following up with persistence and patience.

So over the next 3 years they planned and promoted rallies and encouraged others to join them. They very faithfully followed up on the 17 referrals that they received from WBCCI headquarters (14) and the Region (3) and wow 4 of these came out to an event and joined the unit. They put together and ran PSA's (public service announcements) of up coming events and rallies in the local area newspaper, picking up 12 more referrals, and 6 of those joined up. However, not everyone was convinced by their newspaper PSA's and some thought it would be better to have «look see» first. Well this generated 8 visitors to different rallies and 3 of these signed up. They put together a dynamite website listing activities, Airstream history and a lot of interesting pictures. Low and behold 8 more referrals, 3 of which have joined. And last but not least they asked these new members if they knew other Airstream owners, which developed 7 more referrals and 3 more members.

Their PSA's in the newspaper generated a feature article this past Spring and in May of 2005, they had an Airstream dealership open in their area and they have now begun to work with them.

In the beginning some rallies were attended by only one or two rigs. By the end of the «'05 membership year» they have grown their membership by 19 new members for a total of 22 members, 40% of which attended their August 2005 rally. One of these attendees returned from vacation on Monday at the beginning of the week and was at the rally when it started on Friday. There is now tremendous excitement in the unit, with many new younger members and a bright future.

Now I hope you have read this fairy tale this far because you will be rewarded to find out that Dreams Do Come True, because this is a real true Unit story that began in 2001, when the Hersey's, Damoth's, and Leippers of the Sierra Nevada Unit made the decision to try to keep the Unit going and began their comeback. What makes this even more interesting that today there are now «tools» available to do the things that they had create themselves. These tools consist of the Merit Award program, media guide and adopt-a-dealer program. So there really are no excuses, it's just a matter of deciding your going to do it.

The Owner's Guide Participating section for information about planning and conducting rallies and caravans.

Sierra Nevada Airstreams home page -|- Destinations -|- Memories -|- Owner's Guide -|- Community -|- Commerce -|- Zephyrs weblog for the RV enthusiast -|- Whispers weblog of touchy subjects -|- Our tip jar- support this website

TechComm Labs (tm)
copyright 2005 Leipper Management Group. All rights reserved Please address comments or questions to Last updated 01/27/2016
supporting and using open software
Sierra Nevada Airstreams - photograph policy

note: all photographs on this site are for personal, private, and non-commercial use only. All other copyrights are retained by the individual photographers. See our policy. Disclaimer: any advice or suggestion presented is provided for informational purposes only and is correct and accurate only to the best of our knowledge at the time it was written. Anyone using such information does so at their own risk. Errors or omissions may exist and additional sources of information or appropriately licensed or qualified personnel should be consulted in deciding a course of action. We assume no liability or obligation by providing this information and warn any users of this information that they do so at their own risk. All links or references to commercial vendors or other sources of information and equipment do not intend or imply or convey any endorsement of that source or the product. They are provided strictly for informational purposes to illustrate the topic at hand. Sierra Nevada Airstreams Enjoyment of the whispering winds, the zephyrs, the airstreams of the Sierra Nevada and Great Basin areas of the United States is a personal, nonprofit, noncommercial web site intended for educational and recreational use only. This site is supported by volunteer effort and contributions. Donations accepted thanks to the