Sierra Nevada Airstreams - Recreation with vehicles in the Sierra Nevada and American Great Basin areas

WBCCI Unit Survey – April 2008

Sierra Nevada Unit Response submitted to Bill Schrader 4/28/08

Note: the bold underline characters indicate the answers to the questions.

Please indicate your Region 12 Total Unit members 35


1. How many new members a year, on average, has your Unit enrolled over the past three years?

c. 8 – 12

2. How many members of your Unit dropped their membership last year?

b. 4 – 7 (4 actual)

3. Estimate the percentage of members who dropped their membership would fall in to each of these categories:

a. Retired from Rving 6% (2)
b. Death 3% (1)
c. Moved
d. Don't know
e. Other (list reasons) 3% (1) prefers different style of rally

4. What groups belong to your Unit by percentage?

a. Retirees 38%
b. Still working 41%
c. Still working families 11%
d. kids 20%

5. Does your Unit have an exit questionnaire for those dropping their membership? no

6. What percentage of your Unit's members, on average, participate in 2 or more Unit events per year. 32%

7. How many of the following events does your Unit typically hold annually?

a. Luches/dinners 4
b. Rallies 8

8. Does your Unit have a mentoring program, assigning veterans to new members? Yes

9. What percentage of your rallies or caravans are:

a. totally planned-little free time 0%
b. partially planned 10%
c. No planned activities 90%

10. What do your members feel are the reason for a rally being well attended (circle all that apply)?

Time (time of month, days of the week, and duration of rally)

Low fees ( also fees are per night rather than a set fee for the entire rally)
Seeing friends
other –
flexibility including no need for RSVP's and ability to arrive any day or time that works for the individual participant.

11. Is each event held at a different location - Yes

12. Has your Unit won a Merit Award - No

13. What does your Unit think is the biggest obstacle to getting new membership?

General lack of awareness of what WBCCI is, what it offers, how it works (i.e. how the Units. regions and national relate to each other), the variety of styles of various Units and a more in depth central point (WBCCI website) for finding out about Units and contacting them.
I believe the leadership at the International level is one of the reasons that a lot of potential members do not join.

14. What do members think is the biggest perk for being a member of your Unit?

Our rallies, meeting new friends,spending time in a natural location.

15. How do you communicate with your Members?

a. Monthly newsletter
b. website
c. email bulletins
e. Other – phone, snail mail, face to face

16. What percentage of your Unit members do you estimate use the Internet? - 90%

17. What is your Unit's most successful strategy for getting new members?

promoting the Unit through Public Service Announcements in most local media outlets (online and print), the website, talking with any Airstreamer we meet and giving them info on the Unit, our newsletter, the promotional packet we send to potential members and flyers at the local dealership

18. What Unit activities do your members enjoy?

Primarily informal, unplanned activities. Sitting around a campfire, shared meals, etc. Taking advantage of the resources around the rally site – hot springs, touring local points of interest, bike rides, hiking, bird watching and other such activities.

19. What Unit activities would your members like to see initiated?

We are always open to experiments and new ideas.

20.Does your Unit believe Region rallies stimulate continued WBCCI membership?

Yes Why:
An opportunity to experience a larger group activity and another way of doing things. To meet Airstreams from other nearby Units
No Why

WBCCI Activities and Services

21. Rate the following CURRENT WBCCI activities and programs as having a positive impact on retaining members on a scale of 1 to 5 (5 being very positive, 1 being very negative).

1 - -

2 -

3 -/+

4 +

5 ++

a. International Rally


b. Region rally


c. Unit rally


d. Unit dinners


e. Unit caravans

3 Haven't done one since the 1980's

f. Region caravans

( rate as 2) None of our current members have participated in caravans

g. International caravans

( rate as 2) None of our current members have participated in caravans

h. International Special Event Rally

( rate as 2) None of our current members have participated in caravans

i. Blue Beret


j. Region Newsletter

3 Have only seen one or two in the last 3 years

k.Unit newsletter


International Rally

22. What percentage of your members attend the International Rally? 3% in 2007

23. What two or three traditions of the International Rally are most important to continue in the future?

Opening Ceremony, Installation of officers, President's gathering and Region gatherings, workshops (training).

24. What two or three traditions of the International Rally do you believe have outlasted their time?

teen queen contest (should be reviewed and maybe updated)
formal dress code for some events

25. What two of three activities would you add to the International Rally to strengthen member participation/attendance

More updated selection of musical events (70's-90's dance) & more maintenance seminars
Variety in fee structure – have one day and weekend registrations
Have all rally information on the website in one consistent spot and print form in a separate booklet rather than scattered through 12 issues of the Blue Beret.

26. What two or three issues cause your members not to attend the International Rally?

too formal

Officers should be parked among members
Parking times should be extended to reduce the times that the bullpen is needed
Cost for higher amps
Inability to register for just a weekend or for specific days or specific events
Not really having a good idea of what it is all about , it's history, the benefits of attendance, and it's significance for WBCCI today

Note: The program/procedures for people volunteering at the International Rally needs review and revision. A welcoming, helpful, and enthusiastic manner needs to be a primary component of all interactions with other rally participants. Communications need to be improved so that all volunteers have current and consistent information regarding all aspects of the rally.


27. How much contact and help does your Unit receive from your Region

2 visits in the last 5+ years & one or two phone calls.

28. What do you do to train new officers in your Unit?

A special section of the Unit website with all necessary officer info. Mentoring

29. Ceremony plays a role in WBCCI activities. What is your Unit's impression of these examples of ceremony:


Very Important


Not so Important

Not important at all

No opinion

a. Special Clothes for International Officers


b. International Opening Ceremony

X needs modification though

c. International Officer Installation


Very Important


Not so Important

Not important at all

No opinion

30. How does your Unit rank the Blue Book as a tool for governing the Club?


31. How would your Unit rank the importance of the Mid-Winter International Board of Trustees meeting?


32. What one or two suggestions does your Unit have to help strengthen and maintain the vitality of WBCCI?

Stick to the founding principles of WBCCI and promote the things that make it different from other RV clubs, in particular, the Airstream trailer
Focus on retaining members and enhancing their experiences with WBCCI rather than focusing primarily on gaining new members.
The Int'l leadership being more in tune with its members

33. What services or support would your Unit like from your Region officers?

Increased communication with, and visibility at functions of the Units within the region.

34. What services or support would your Unit like from International officers?

Unit Support - A solid program established to recognize when a Unit may be having problems and assist them to maintain health and vitality. This would have to be a broad spectrum program involving all leadership levels and would need to include training, education, and the development of procedures and resources.

35. What services or support would your Unit like to see from WBCCI headquarters?

Continue to build the WBCCI website. Make it THE site to go to for anything and everything related to WBCCI and the various Units. For instance a comprehensive calendar of all Unit, Region, National, and International rallies, caravans, and other activities. Include more photo galleries such as ones of the Caravans and International rallies. Have more online survey and marketing tools. More information on various Units and intra-clubs. More WBCCI history and have more WBCCI documents and publications available online.

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