Propadanda measured

Right Wing News describes one example of the effect of propaganda and why that effect should be a worry. In this case it is a nine point change in perceptions about the qualifications of a candidate when the propaganda has been the overwhelming primary factor during the time period.

Should this concern us? I’d ordinarily say no, because people have always wanted to put on a big show of thinking for themselves, and they’ve always been dissappointing in this. It’s one of those things that go all the way back to the snake giving Eve that apple…or the first man’s ape-tail shriveling up into nothingness, if that’s your point of view. Humans have always wanted to be regarded by other humans as deep, solitary, independent thinkers. They’ve never wanted to do much to earn that.

Here’s what concerns me. You can’t just spend millions of dollars repeating over and over again that a certain smart person is stupid, and then enjoy a nine percent increase in the number of people who believe it to be true. People have to have some reason to clamber on board the bandwagon. Sarah Palin hasn’t been giving people reason to believe that it’s true. As far as I know, free cigarettes and hooch haven’t been passed out to people willing to sign on to the idea that Palin’s a moron…and so it comes down, by process of elimination, to a technique the democrat power-brokers and party bosses are known for using, and using very well.

The questions are why people are so gullible and what it means. The answers are not pretty.

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