Sir, how do we win the war in the media?

The battle that worries the warriors is indeed seen.

Via Instapundit: Here’s the CNN transcript, which has the passage as follows:

UNIDENTIFIED MALE: Sir, how do we win the war in the media? It seems like that is the place where we’re getting beat up more than anybody else. I’ve been here — this is my third tour over here, and we have done some amazing things. And it seems like the enemy’s Web sites and everything else are all over the media, and they love it. But the thing is, is everything we do good, no matter if it’s helping a little kid or building a new school, the public affairs sends out the message, but the media doesn’t pick up on it. How do we win the propaganda war?

RUMSFELD: That does not sound like a question that was planted by the press. [LAUGHTER] That happens sometimes. It’s one of the hardest things we do in our country. We have freedom of the press. We believe in that. We believe that democracy can take that massive misinformation and differing of views, and that free people can synthesize all of that and find their way to right decisions. . . . I was talking to a group of congressmen and senators the other day, and there were a couple of them who had negative things to say, and they were in the press in five minutes. There were 15 or 20 that had positive things to say about what’s going on in Iraq, and they couldn’t get on television. Television just said we’re not interested. That’s just sorry.

This is just an example of the worries of our troops regarding the necessary intangible support for their efforts. They should take heart that others have engaged the war of the fifth column in order that they can engage their front line as well.

Warriors in this battle include:

  • Ranting Profs Distribution network indeed. December 25, 2004
  • Powerline. Big Trunk. On the AP and the murders. 24 December 2004.
  • Belmont Club. Wretchard. “Insurgents want their stories told” — Associated Press. 24 December 2004.
  • Q&O. McQ. You call this journalism?
  • The battle has been joined and new technologies are being applied to the propagandists as well as to the terrorists. It is going to be a long and ugly fight. It is not one where anyone can stand back and let someone else engage the enemy. All of us must step forward.

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