+49% ? Say What? Really? Rush Indeed.

In the last year, The Rush Limbaugh Show experienced combined audience growth of +49 % with Persons 12+ and +23% with Adults 25- 54 on Cumulus-owned stations in Chicago (WLS-AM), Detroit (WJR-AM), Washington, D.C. (WMAL-FM), Dallas (WBAP-AM) and San Francisco (KSFO-AM). Nationwide, the program has experienced significant year-over-year audience growth in 2016 with Persons 12+ (+21%), Adults 25-54 (+13%), Adults 18-34 (+12%) and Women 25-54 (+17%). (Sources: Nielsen Audio, JAN-NOV Avg 2016 vs 2015, PPM Exact Times, AQH – Combined AQH; Nielsen Audio, JAN-NOV Avg 2016 vs 2015, PPM, Exact Times, AQH).”

per a press release from Premiere Networks and Cumulus Media cited by Jeffrey Lord in Talk Radio Thriving as Rush Limbaugh Signs New Contract That Shows His Dominance. Limbaugh messes with the minds on the left something fierce somewhat like Trump does and Lord lays it out. He cites ex-Bush speechwriter David Frum as an example:

“On the one side, the president of the United States: soft-spoken and conciliatory, never angry, always invoking the recession and its victims. This president invokes the language of “responsibility,” and in his own life seems to epitomize that ideal: He is physically honed and disciplined, his worst vice an occasional cigarette. He is at the same time an apparently devoted husband and father. Unsurprisingly, women voters trust and admire him.

And for the leader of the Republicans? A man who is aggressive and bombastic, cutting and sarcastic, who dismisses the concerned citizens in network news focus groups as “losers.” With his private plane and his cigars, his history of drug dependency and his personal bulk, not to mention his tangled marital history, Rush is a walking stereotype of self-indulgence—exactly the image that Barack Obama most wants to affix to our philosophy and our party. And we’re cooperating! Those images of crowds of CPACers cheering Rush’s every rancorous word—we’ll be seeing them rebroadcast for a long time.

Rush knows what he is doing. The worse conservatives do, the more important Rush becomes as leader of the ardent remnant. The better conservatives succeed, the more we become a broad national governing coalition, the more Rush will be sidelined.”

Look at the modifiers being used then look at the perceptions described and then look at the ad hominem. Think about how many times Obama excoriated Republicans and blamed them (as a race) for everything evil and bad and try to fit that into Frum’s description. Consider the ‘keep your doctor’ claim and many other (significant) falsehoods used to sell or rationalize as well. Then listen to Limbaugh for a while and try to fit what you can actually hear every day on the radio with how Frum describes it. Then, of course, the lack of intellectual integrity is put on parade with the assertion of “ardent remnant.” Here’s Lord’s conclusion.

In other words? In other words not only have the critics of these talk hosts and talk radio in general gotten it wrong repeatedly. But in not paying attention to the audience all of them have – or worse contemptuously dismissing them as (to borrow from Hillary Clinton) a “basket of deplorables” who are “racist, sexist, homophobic, xenophobic, Islamophobic — you name it” — they completely missed the outcome of the 2016 election. Completely and totally.

As this politically tumultuous year comes to a close it is worth noting that it closes, most fittingly, with the good news that Rush Limbaugh has been re-signed. There is a reason. For those paying attention to Rush there is not the slightest surprise the election ended as it did.

Merry Christmas, Rush! and for thinking, open-minded people who listen to Limbaugh’s, Mark Levin’s, and Sean Hannity’s talk radio you have a gift under your tree that should brighten 2017 all year. From the numbers provided, it’s a very Merry Christmas for Premiere Networks and Cumulus Media, too. 

Also see: Robert Feder: WLS Locks in Rush .. (Dec 14, 2016), Premiere Networks PSA (Dec 14, 2016)  – incredible news needs comparable support!

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