Hate speech

It appears that the election season is off to a good start and some candidates are already in desperation mode. Andrew Stiles describes how Outrageous and False, Democratic Attack Ads Reek of Desperation and offers advice from the past.

“Good ads communicate with people and don’t yell at them,” a former Clinton strategist told POLITICO in August. “These ads yell at people [and] they’re not believable. They’re not going to create a relationship between the viewer and the ad.”

The overriding strategy seems to be trying to replicate the 2012 strategy of attacking Mitt Romney as a heartless vulture capitalist who literally kills people by injecting them with cancer, though it seem unlikely to achieve the same success given the nature of midterm elections, and the fact that most Obama voters will be too busy watching John Oliver clips to go out and vote in November.

Of course, the real problem is that so many suspend disbelief and take even the most ridiculous assertions as gospel. There is no consideration at all for implications or reality and that provides the temptation to indulge in such personal attacks and innuendo.

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