The morality of the market

Stankley takes a look at Personal Morality vs Business Morality wondering “Why don’t businesses have social responsibilities?” He “quickly learned that markets don’t respond primarily to morality, or goodwill. In fact, often times it’s quite the opposite.” He asserts that profit is to corporations as breathing is to individuals. That means that ideas about morality are not driven by ideology but rather practicality. A business survives because it caters to the morality that is expressed in its market and not by trying to force a morality on that market.

“Understand, when McDonald’s competes for your dollar, it is competing against hookers, drugs, and booze. Any morality it emanates has been engineered to extract more profit.”

That is why much of the green movement trying to force their views about energy create much friction. Rich Trzupek describes this when he takes on Obama’s Green Energy Myth.

Those two sentences [about wind and solar] summarize the green nirvana that the president is trying to foist upon America. It’s a goal that’s entirely unachievable, because of a number of technical and economic realties that lie just below the surface of simplistic analysis.

There is the ideology with components about ‘addiction to oil’ and human environmental impact that sounds really really good but fails miserably when it meets the basic needs and desires of humans to live comfortably. As business reflects a morality that drives down to the fundamental lifeblood of its market components, governments and societies must also cope with, and adjust to, that morality as a matter of survival. That means that idealistic morality is a luxury that can only be afforded by those who have obtained significant profits and can use some of those profits to ameliorate the fundamental morality of survival.

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