There is a theory about why people fall for it

Beyond Debate takes note of an analogy between the climate brouhaha and debates about diet.

Social scientists call it “cascade theory”: the idea is that information cascades down the side of an “informational pyramid”, like a waterfall. It is easier for people, if they do not have either the ability or the interest to find out for themselves, to adopt the views of others. This is, without doubt, a useful social instinct. As it has been put, cascade theory reconciles “herd behaviour” with rational choice, because it is often rational for individuals to rely on information passed on to them by others.

Both diet and climate issues involve what is good for you. Both are tainted by anti-western culture sentiments and desires for ‘natural order’ and perfect goodness. It is the search for the biblical Eden, a time before human nature corrupted existence.

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